Privacy Policy

This Privacy Policy explains what personal data the Avo family of parenting apps collects, why, and what rights you have over it. It replaces the separate privacy policies that previously applied to each app individually.

Data controller. Avo Parenting, a sole trader based in Istanbul, Türkiye, is the controller of the personal data described here. We will confirm the registered legal identity behind Avo Parenting on request — just email us.

Contact for privacy and data-rights requests: support@avoparenting.com

1. Which apps and sites this policy covers

• Avo — Pregnancy & Food Tracker ("Avo Pregnancy")
• Safely: Baby Start Solids BLW ("Avo Starting Solids")
• Avo Baby Tracker
• The website at avoparenting.com

BLW Recipes (blwrecipes.com) has its own privacy notice. That site has no accounts and collects nothing you type; what it does collect — analytics subject to a consent banner, and two values stored in your browser — is described at blwrecipes.com/en/privacy. The same data controller, Avo Parenting, is responsible for both.

2. How data is separated between the apps

This matters, so we state it plainly.

Avo Starting Solids and Avo Baby Tracker share a single backend. They are built on the same Google Firebase project, and your baby and family data — including baby profiles, feeding logs, and family sharing — is shared between these two apps. If you use both, they read and write the same records. This is deliberate: it is what lets you log a meal in one app and see it reflected in the other without entering it twice.

Avo Pregnancy runs on a completely separate backend. It uses its own, independent Firebase project. Data from Avo Pregnancy is not pooled with, or readable by, Avo Starting Solids or Avo Baby Tracker, and vice versa. Using one does not give the other access to your information.

One thing is shared, and it is not your records. Avo Pregnancy and Avo Starting Solids both report advertising measurement events to Meta (section 3). Each sends the same device-level advertising identifier, so Meta — not we — is able to tell that both apps were installed on one device. Nothing from your pregnancy, baby, or feeding records is included in what Meta receives.

3. What we collect, and why

Data you provide

Data collected automatically

We do not collect precise location data, and we do not sell your personal information for money. The advertising measurement described next may count as "sharing", and possibly as a "sale", under some US state privacy laws — see section 9.

Advertising and campaign measurement

Avo Pregnancy and Avo Starting Solids include Meta's app-events SDK, so we can tell which of our Facebook and Instagram ads actually lead to an install or a subscription. Avo Baby Tracker does not include it, and neither does the website.

What Meta receives from those two apps:

• your device's advertising identifier — the IDFA on iOS, the Advertising ID on Android;
• app events: opening the app, finishing onboarding, viewing content, starting checkout, and starting a trial or subscribing, with the price and currency of the purchase.

What Meta does not receive: your due date, your baby's details, your food, meal or feeding logs, your meal photos, your chat messages, or anything else you enter in the apps.

Meta uses these events both to report our campaign results back to us and, under its own Business Tools terms, for its own purposes including ad delivery — so for this processing it acts on its own account, not merely as our processor.

How to stop it.

• iOS — the apps ask for permission through Apple's App Tracking Transparency prompt. Decline it and no advertising identifier is shared. You can change your mind at any time under Settings → Privacy & Security → Tracking.
• Android — delete your advertising ID under Settings → Google → Ads → Delete advertising ID, which stops apps receiving one at all.

Declining changes nothing about how the apps work: every feature stays available, and measurement falls back to aggregate reporting that does not identify your device.

Health data

Some of what you enter — pregnancy stage, dietary logs, your baby's feeding patterns — may qualify as health data, which receives special protection under the GDPR (Article 9). We process it only to provide the features you have asked for, on the basis of your explicit consent, which you can withdraw at any time by deleting the relevant data or your account.

4. Legal bases for processing (GDPR Article 6)

5. Service providers

We use the following processors and third-party services. Each has its own privacy policy.

These providers may access your data only to perform the tasks we assign them, and are contractually obliged not to use it for any other purpose. Meta is the exception: as described in section 3, it also uses the events it receives for its own purposes, so it is not acting solely on our instructions.

6. Artificial intelligence and your content

• Your inputs are not used to train public AI models. Meal photos, chat messages, and images you submit are processed by Google Cloud Vertex AI to generate a response for you, and remain isolated to your own account.
• Chat history is stored. In Avo Starting Solids, Avo Agent conversations (messages, images, and tool-usage logs) are retained so you can review past conversations and so the app can offer personalised insights. This data is linked to your account and stored on Firebase.
• You stay in control. You can delete your chat history, or request deletion of your account and all associated data, at any time.

7. How long we keep data

8. International transfers

We are based in Türkiye and our providers (principally Google and Meta) operate globally, so your data may be processed outside your country, including in the United States. Where data is transferred out of the European Economic Area or the United Kingdom, our providers rely on the European Commission's Standard Contractual Clauses or an applicable adequacy decision to protect it. You can request details of the safeguards in place by emailing us.

9. Your rights

If you are in the EEA or the UK (GDPR / UK GDPR)

You have the right to:

• access the personal data we hold about you;
• rectify data that is inaccurate or incomplete;
• erase your data ("right to be forgotten");
• restrict processing in certain circumstances;
• object to processing based on legitimate interests;
• data portability — receive your data in a structured, machine-readable format;
• withdraw consent at any time, without affecting processing already carried out;
• lodge a complaint with your local supervisory authority. In Türkiye, this is the Personal Data Protection Authority (KVKK).

If you are in California (CCPA / CPRA)

You have the right to know what personal information is collected, used, and disclosed; to request deletion; to request correction; to opt out of the sale or sharing of your personal information; and to be free from discrimination for exercising these rights.

We do not sell your personal information for money. We do, however, share an advertising identifier and app events with Meta so we can measure our own advertising (section 3). That is "sharing" for cross-context behavioural advertising under the CPRA, and on its broad definition it may also count as a "sale". It applies to Avo Pregnancy and Avo Starting Solids only.

To opt out, use the device controls in section 3 — declining the iOS tracking prompt, or deleting your Android advertising ID — or email support@avoparenting.com and we will action it. We do not knowingly sell or share the personal information of anyone under 16.

How to exercise your rights

Email support@avoparenting.com. We will respond within 30 days. We may need to verify your identity — normally by asking you to write from the email address registered to your account.

Most deletion can also be done directly in the app: delete individual entries, or use the account deletion option to remove everything.

10. Children's privacy

The apps are intended for parents and expectant parents, and are not directed at children under 13. We do not knowingly collect personal data from children under 13. If we discover that we have, we delete it promptly.

Information you record about your baby or child — feeding logs, birth date, name or nickname — is data you provide as the parent or guardian, and you control it. You can delete it at any time.

If you are a parent or guardian and believe a child has provided us with personal data directly, contact us at support@avoparenting.com.

11. Cookies and similar technologies

The apps do not use cookies directly, though third-party libraries they include may do so. Avo Pregnancy and Avo Starting Solids do use your device's advertising identifier, which is the mobile equivalent — what it is used for, and how to switch it off, is in section 3.

avoparenting.com asks before it stores anything. The first time you visit, a banner asks whether you accept analytics cookies. Until you accept, the site sets no analytics cookies and makes no request to Google — declining is a single click, and refusing leaves the site fully usable. If you accept, Google Analytics sets the following:

We use these to count page views and understand which content is useful. You can withdraw consent at any time from Cookie settings in the site footer, which removes the stored choice and asks again.

Two values unrelated to analytics are kept in your browser's local storage: your choice about this banner, so we do not ask again on every page, and — if you dismiss the prompt inviting you to download the app — the fact that you dismissed it, so it stays dismissed. Neither identifies you, neither is sent to us or to anyone else, and both are written only in response to something you did.

Our other website, blwrecipes.com, works the same way: an analytics cookie set only after you accept its own consent banner. Neither site runs advertising cookies. See that site's own notice at blwrecipes.com/en/privacy for the detail.

12. Security

We use commercially reasonable measures to protect your data, including encryption in transit, authentication controls, and access restrictions on our backend. However, no method of transmission over the internet or of electronic storage is completely secure, and we cannot guarantee absolute security.

13. Links to other sites

The apps and website may link to sites we do not operate. We have no control over their content or privacy practices, and we recommend reviewing their policies before providing them with any information.

14. Medical disclaimer

The Avo apps do not provide medical advice, diagnosis, or treatment. All content, food safety ratings, and AI-generated insights are for informational and educational purposes only, and using the apps does not create a patient–client relationship. Always consult a qualified healthcare professional about your own circumstances and your child's. Never disregard professional medical advice because of something you read in an Avo app.

15. Changes to this policy

We may update this policy from time to time. When we do, we publish the new version at https://avoparenting.com/legal/privacy with a new effective date, and the previous version stays available under "Previous versions" on that page. For significant changes we will make reasonable efforts to notify you in the apps.

16. Contact

Privacy questions and data-rights requests: support@avoparenting.com

Avo Parenting — Istanbul, Türkiye