This Privacy Policy explains what personal data the Avo family of parenting apps collects, why, and what rights you have over it. It replaces the separate privacy policies that previously applied to each app individually.
Data controller. Avo Parenting, a sole trader based in Istanbul, Türkiye, is the controller of the personal data described here. We will confirm the registered legal identity behind Avo Parenting on request — just email us.
Contact for privacy and data-rights requests: support@avoparenting.com
1. Which apps and sites this policy covers
- Avo — Pregnancy & Food Tracker ("Avo Pregnancy")
- Safely: Baby Start Solids BLW ("Avo Starting Solids")
- Avo Baby Tracker
- The website at avoparenting.com
BLW Recipes (blwrecipes.com) has its own privacy notice. That site has no accounts and collects nothing you type; what it does collect — analytics subject to a consent banner, and two values stored in your browser — is described at blwrecipes.com/en/privacy. The same data controller, Avo Parenting, is responsible for both.
2. How data is separated between the apps
This matters, so we state it plainly.
Avo Starting Solids and Avo Baby Tracker share a single backend. They are built on the same Google Firebase project, and your baby and family data — including baby profiles, feeding logs, and family sharing — is shared between these two apps. If you use both, they read and write the same records. This is deliberate: it is what lets you log a meal in one app and see it reflected in the other without entering it twice.
Avo Pregnancy runs on a completely separate backend. It uses its own, independent Firebase project. Data from Avo Pregnancy is not pooled with, or readable by, Avo Starting Solids or Avo Baby Tracker, and vice versa. Using one does not give the other access to your information.
3. What we collect, and why
Data you provide
| Data | Apps | Why |
|---|---|---|
| Account details (email, authentication identifiers) | All | To sign you in and sync your data across devices |
| Baby and pregnancy profile (due date, birth date, name or nickname) | All | To personalise guidance to your stage |
| Food, meal, and feeding logs | All | The core function of the apps |
| Meal photos | Avo Pregnancy | Analysed to produce nutritional insights |
| Avo Agent chat messages and images | Avo Starting Solids | To answer your questions and provide personalised feeding insights |
| Messages you send us through the website contact form | Website | To respond to your enquiry |
Data collected automatically
| Data | Why |
|---|---|
| Log and crash data — IP address, device name, OS version, app configuration, timestamps | Diagnosing errors and crashes |
| Usage and analytics events — screens viewed, features used | Understanding which features are useful and improving the apps |
| Subscription status and purchase identifiers | Managing entitlements and restoring purchases |
We do not collect precise location data, and we do not sell personal information.
Health data
Some of what you enter — pregnancy stage, dietary logs, your baby's feeding patterns — may qualify as health data, which receives special protection under the GDPR (Article 9). We process it only to provide the features you have asked for, on the basis of your explicit consent, which you can withdraw at any time by deleting the relevant data or your account.
4. Legal bases for processing (GDPR Article 6)
| Purpose | Legal basis |
|---|---|
| Providing the apps and their core features | Performance of a contract (Art. 6(1)(b)) |
| Processing health-related entries you make | Explicit consent (Art. 9(2)(a)) |
| Crash reporting and security | Legitimate interests — keeping the service working and secure (Art. 6(1)(f)) |
| Website analytics | Consent (Art. 6(1)(a)) — asked for up front, and nothing is collected until it is given |
| In-app analytics | Consent where required by local law, otherwise legitimate interests |
| Processing payments and subscriptions | Performance of a contract (Art. 6(1)(b)) |
| Responding to your enquiries | Legitimate interests (Art. 6(1)(f)) |
| Meeting legal and tax obligations | Legal obligation (Art. 6(1)(c)) |
5. Service providers
We use the following processors and third-party services. Each has its own privacy policy.
| Provider | Purpose | Policy |
|---|---|---|
| Google Firebase (Firestore, Authentication, Storage) | Hosting your account and app data | https://firebase.google.com/support/privacy |
| Google Analytics for Firebase | Usage analytics | https://firebase.google.com/policies/analytics |
| Firebase Crashlytics | Crash reporting | https://firebase.google.com/support/privacy |
| Google Cloud Vertex AI | AI meal analysis and Avo Agent responses | https://cloud.google.com/terms/cloud-privacy-notice |
| Google Play Services | Android platform services | https://policies.google.com/privacy |
| RevenueCat | Subscription management | https://www.revenuecat.com/privacy |
| Apple App Store / Google Play | Payment processing | Apple's and Google's respective policies |
These providers may access your data only to perform the tasks we assign them, and are contractually obliged not to use it for any other purpose.
6. Artificial intelligence and your content
- Your inputs are not used to train public AI models. Meal photos, chat messages, and images you submit are processed by Google Cloud Vertex AI to generate a response for you, and remain isolated to your own account.
- Chat history is stored. In Avo Starting Solids, Avo Agent conversations (messages, images, and tool-usage logs) are retained so you can review past conversations and so the app can offer personalised insights. This data is linked to your account and stored on Firebase.
- You stay in control. You can delete your chat history, or request deletion of your account and all associated data, at any time.
7. How long we keep data
| Data | Retention |
|---|---|
| Account and app data (profiles, logs, photos, chat history) | Until you delete it, or until you delete your account |
| Deleted account data | Removed from live systems within 30 days; backups purge within a further 90 days |
| Crash and diagnostic logs | Up to 90 days |
| Analytics events | Up to 14 months |
| Contact form messages | Up to 24 months after your enquiry is resolved |
| Purchase and tax records | As long as tax and accounting law requires (typically 10 years in Türkiye) |
8. International transfers
We are based in Türkiye and our providers (principally Google) operate globally, so your data may be processed outside your country, including in the United States. Where data is transferred out of the European Economic Area or the United Kingdom, our providers rely on the European Commission's Standard Contractual Clauses or an applicable adequacy decision to protect it. You can request details of the safeguards in place by emailing us.
9. Your rights
If you are in the EEA or the UK (GDPR / UK GDPR)
You have the right to:
- access the personal data we hold about you;
- rectify data that is inaccurate or incomplete;
- erase your data ("right to be forgotten");
- restrict processing in certain circumstances;
- object to processing based on legitimate interests;
- data portability — receive your data in a structured, machine-readable format;
- withdraw consent at any time, without affecting processing already carried out;
- lodge a complaint with your local supervisory authority. In Türkiye, this is the Personal Data Protection Authority (KVKK).
If you are in California (CCPA / CPRA)
You have the right to know what personal information is collected, used, and disclosed; to request deletion; to request correction; and to be free from discrimination for exercising these rights.
We do not sell or share personal information as those terms are defined under the CCPA/CPRA, and we have not done so in the preceding 12 months.
How to exercise your rights
Email support@avoparenting.com. We will respond within 30 days. We may need to verify your identity — normally by asking you to write from the email address registered to your account.
Most deletion can also be done directly in the app: delete individual entries, or use the account deletion option to remove everything.
10. Children's privacy
The apps are intended for parents and expectant parents, and are not directed at children under 13. We do not knowingly collect personal data from children under 13. If we discover that we have, we delete it promptly.
Information you record about your baby or child — feeding logs, birth date, name or nickname — is data you provide as the parent or guardian, and you control it. You can delete it at any time.
If you are a parent or guardian and believe a child has provided us with personal data directly, contact us at support@avoparenting.com.
11. Cookies and similar technologies
The apps do not use cookies directly, though third-party libraries they include may do so.
avoparenting.com asks before it stores anything. The first time you visit, a banner asks whether you accept analytics cookies. Until you accept, the site sets no analytics cookies and makes no request to Google — declining is a single click, and refusing leaves the site fully usable. If you accept, Google Analytics sets the following:
| Cookie | Purpose | Expires |
|---|---|---|
_ga |
Distinguishes one browser from another so visits can be counted | 13 months |
_ga_<id> |
Keeps the current session together | 13 months |
We use these to count page views and understand which content is useful. You can withdraw consent at any time from Cookie settings in the site footer, which removes the stored choice and asks again.
Two values unrelated to analytics are kept in your browser's local storage: your choice about this banner, so we do not ask again on every page, and — if you dismiss the prompt inviting you to download the app — the fact that you dismissed it, so it stays dismissed. Neither identifies you, neither is sent to us or to anyone else, and both are written only in response to something you did.
Our other website, blwrecipes.com, works the same way: an analytics cookie set only after you accept its own consent banner. Neither site runs advertising cookies. See that site's own notice at blwrecipes.com/en/privacy for the detail.
12. Security
We use commercially reasonable measures to protect your data, including encryption in transit, authentication controls, and access restrictions on our backend. However, no method of transmission over the internet or of electronic storage is completely secure, and we cannot guarantee absolute security.
13. Links to other sites
The apps and website may link to sites we do not operate. We have no control over their content or privacy practices, and we recommend reviewing their policies before providing them with any information.
14. Medical disclaimer
The Avo apps do not provide medical advice, diagnosis, or treatment. All content, food safety ratings, and AI-generated insights are for informational and educational purposes only, and using the apps does not create a patient–client relationship. Always consult a qualified healthcare professional about your own circumstances and your child's. Never disregard professional medical advice because of something you read in an Avo app.
15. Changes to this policy
We may update this policy from time to time. When we do, we publish the new version at https://avoparenting.com/legal/privacy with a new effective date, and the previous version stays available under "Previous versions" on that page. For significant changes we will make reasonable efforts to notify you in the apps.
16. Contact
Privacy questions and data-rights requests: support@avoparenting.com
Avo Parenting — Istanbul, Türkiye